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Last summer, Happy Dot Box partnered with “The Coastal Angels” for a beach clean up. Alizar was kind enough to donate product for the volunteers who helped clean up the beaches. Volunteers received a Happy Dot Box which included some of Alizar’s most popular items: Pomade & Black Facial Mask.

Alizar is a local Los Angeles company that believes in a better world with kindness to animals. All of their products are allergy tested on humans; not animals. We love companies that give back! Alizar always donates a portion of proceeds to charities.

Their products are created for the everyday stylish person. “If you look good, you feel good. We believe in building the best product and never sacrificing the quality. All products are made directly in our facility in California.” says CEO Ivan Loochkartt. Alizar believes in helping the community and fighting for good causes.

We spoke to Alizar’s CEO - Ivan Loochkartt about how and why he started his own brand.

Ivan Loockhkartt came from a family of entrepreneurs. When he was a child he wanted to be everything! Prior to starting Alizar, he was working in the flavor and beverage industry as well as the cosmetic manufacturing business. Ivan’s inspiration for Alizar came from his grandfather who owned a few barbershops in Barranquilla, Colombia. His grandfather also sold his own pomade and hair care products. Most importantly, the brand’s name “Alizar”, was also inspired by his grandfather

Who would always joke to Ivan telling him that his hair is to straight in Spanish. In Spanish, Alizar means Straight Hair.  So basically it means Straighten your Hair.  

We asked Ivan a few questions and here is what he had to say…


1. What has been the hardest part in developing and maintaining your brand so far?

Focus.  Lots of great ideas.  The development of products can go on forever.  

2. What was your drive to becoming successful?

The people that work for me.  I love my employees and love their stories.  I’m here to have their lives covered and then mine. 

3. What do you want to be known for?

Someone that everyone loved to work for.  A true leader!  Someone that everyone can come to for direction, ideas and most importantly someone to listen to.  

4. What have been 3 key points in branding yourself?

Learn – from your mistakes and others.  Learn what other competitors are doing or not doing.  

Teach – teach others.  Don’t hold onto your knowledge.  Share your dreams, share your vision and you will become successful.  

Lead – lead by example.  Leadership is key.  Take on the task of owning it all, regardless of the situation.  Ownership Mentality. 

5. What advice would you give to someone wanting to start their own cosmetic beauty brand? 

Just do it.  Don’t be scared and although you should worry about what other competitors are out in the market, don’t let that stop your dream of becoming a successful entrepreneur.  

Thanks Ivan and the Alizar staff for your ongoing support and being a great inspiration!

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